Google which has now become a subsidiary of a new company called Alphabet attained a new revised design to its logo on Tuesday i.e. September 1st, 2015. Factually speaking, there is nothing fresh in the newly unveiled logo and has the same mix of Blue, Red, Yellow, and Green that the web services giant has been sporting from the past 16 years or so.
In simple terms, the new logo has been designed by a new typeface called “Product Sans” that is meant to resemble the simple printing in a grade school book. Earlier, Google was using a serif Typeface for the past 15-16 years. Now, the alphabet “ E” in the company’s name will remain slightly titled to reflect Google’s sometimes off-kilter( confusing) thinking.
In between 1998-1999, Google used to sport an exclamation mark beside its name in the logo, which was in lines with Yahoo logo. But after that time frame, the internet juggernaut never sported that exclamation mark.
The overhaul also will change the appearance of the letter “g” that Google uses as its shorthand logo on the smaller screens of smart phones and other mobile devices.
The “G” will now be capitalized and displayed in color instead of being kept lowercase and white.
So, from now on, whenever you will open a web page from Google search engine, it will display the G logo on its web tabline.
A swirl of dots in Google’s colors will also appear when a spoken command for information is being processed or one of the company’s other services is performing a task.