In modern day election campaigns, big data is proving as a boon to those who are desperate to win. With the help of micro targeting using big data stats, one can easily predict who will vote and for whom.
Serious campaigns use micro targeting via big data to persuade voters through social media, mailing, phone calls and knocking on doors. But as per our sources, this is now turning into a costly affair and is creating a serious barrier to entry for candidates and groups seeking to participate in elections.
Recently, the state election officials have revealed to the media about the prices and restrictions on who can use their voter registration files and the facts are arbitrary.
As per the available facts, the State of Arizona sells its statewide vote file for an estimated $32,750, while Washington gives its file away for free.
The data spilled out by State election officials says that a number of states base their prices based on a specific formula. Alabama sells its records for 1 cent per voter, which gathers it a fund of $30,000.
Some states are going further in spilling out more data for some extra earnings. For instance, Delaware will provide phone numbers to candidates but not to a nonprofit organizations doing nonpartisan voter mobilization.
One of the most expensive states of America has also taken a step further in leaking out details such as loans and credits of their state populace, so that electoral candidates can include some attractive policies in their election manifestos.
In some states, the voter file is not even available to the general public. States such as South Carolina and Maryland permit access only to residents who are registered voters. States including Kentucky and North Dakota grant access only to campaigns, parties and other political organizations.
As per the latest estimates, it’s said that each election campaign would cost roughly $140,000 for an independent presidential campaign or national nonprofit organization to compile a national voter file, and this would not be a one-time cost as voter lists frequently change as voters are added and deleted for many reasons.
Will the candidates after winning the elections get back all these expenses in their 4 year tenure?
Please share your comments on this big data investment and its payback.