Netflix has started cracking down on users who are using proxy servers to access its SVOD library dedicated to US from other parts of the world. All these days, Netflix patrons located in Middle East, Australia and New Zealand were accessing the content meant for US users through proxy servers.
This is due to the fact that Netflix serving it services in other parts of the world (other than USA) restricts content based on territory.
So,a virtual private network allows users to spoof their location and get access to Netflix’s US service library access.
But in wake of the “Netflix Everywhere Drive” announced on January 6, 2016 by Netflix Chief Reed Hastings, Netflix executives have started to crack down on users using proxy servers to access US media library of Netflix.
The company has also officially announced that it is going to continue to respect and enforce content licensing by geographic location.
As some members use proxies or “unblockers” to access titles available outside their territory, Netflix is addressing this issue by employing the same or similar measures which other firms do.
The technology continues to evolve and Netflix executives are planning to evolve it further. That means in coming weeks, those using proxies and unblockers will only be able to access the service available in the country where they are currently located.
Also, this will put less burden on Netflix servers offering content to US populace and as a result the service level of Netflix, serving US populace will increase to new folds.